Launching a mobile startup is exciting — but also risky. Many great ideas fail not because they’re bad, but because of common avoidable mistakes. At Rodekontov, we’ve helped dozens of founders launch successful apps. Here are 5 mistakes we often see — and how to avoid them.
1. Building Too Much, Too Soon
Many startups try to launch with 100 features. The result? A slow app, high costs, and confused users.
What to do instead:
Start with an MVP (Minimum Viable Product). Focus on 1–2 core features that solve a real problem. Add more only when users ask for them.
2. Ignoring Real User Feedback
It’s easy to fall in love with your idea — and ignore what users actually want. Many founders skip user testing and launch without feedback.
How to avoid it:
Start talking to users early. Build simple prototypes and test with real people. Improve based on feedback, not guesses.
3. Choosing the Wrong Tech Stack
Some startups waste time and money by choosing tech that’s hard to scale, slow to update, or not right for mobile.
Our tip:
Use proven frameworks like Flutter or React Native for cross-platform apps. They’re fast, flexible, and perfect for MVPs.
4. Not Thinking About Monetization
Many apps are launched with no clear idea of how they’ll make money. Downloads don’t pay the bills.
What to plan:
Choose a model early: free with ads, subscriptions, in-app purchases, or a paid app. Test your pricing and adjust based on data.
5. Poor Marketing and Launch Strategy
A great app without users is a failure. Too many startups wait until the last week to think about marketing.
How to fix it:
Build an audience before launch. Use landing pages, email lists, and social media. Plan your launch campaign in advance.
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